In February, Snapchat launched “Discover”, a daily feed
comprising content from brands like ESPN, CNN, Vice, and Warner
Music, National Geographic, Yahoo News, and others. It also
launched the Snapchat Safety Centre, a section of its website
with practical tips of how to stay safe while using Snapchat.
The Safety Centre launch was in collaboration with three
nonprofits focused on Internet safety: ConnectSafely, iKeepSafe,
and UK Safer Internet Centre.
Daily video views grew from 2 billion in May 2015 to 6 billion
in November 2015 and 10 billion in April 2016. However, unlike
Facebook, that counts a view only after at least three seconds
on it (and YouTube, which follows a more restrictive
definition), Snapchat counts a view as soon as the video start
playing, making its numbers hard to compare with Facebook.
In August, Snapchat launched a new mode called Travel Mode in
its iOS and Android apps, intended for people who are travelling
and do not want to use too much mobile data. In this mode,
Snaps, Stories, and Discovery content are not automatically
loaded when the user opens the app, but are only loaded when the
user taps on the piece of content.